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When Dinosaurs Ruled The Earth

From the Inman Blog, news of a report from ex-newspaperman Robert Roel. Seems that the real estate business, the NAR in particular, is not particularly adept at dealing with the media. An organization who's policy is relentless presentation of the upbeat and the spun, the NAR's audience is the consumer and their own membership. The equally relentless pursuit of bad news by other media is tough when your only skill is preaching to the choir. Roel deals with media coverage of the bubble (remember the bubble?) rather than the sub-prime scandal or the more recent 6% commission kerfuffle. Worth a read , links to PDF of full report.
· The Media Ate My Home Sale [Inman Blog]