[Screen shot of Leslie Stahl, from CBS/60 Minutes]
Sunday evening: CBS's 60 Minutes will deliver on a year's worth of looking at the National Association of Realtors, an organization that has no other purpose than to look after the interests of its members (and their six percent.) Which is perfectly OK in the abstract. But they've gone and issued talking points for members to refute and downplay the 60 Minutes broadcast, basically blowing it off as a minor irritation that won't have much reach because it's airing on Mother's Day. Forgetting of course that it will be available online- there's a preview here.
Features Glenn Kelman, founder of Redfin, the online brokerage, intent on proving that full service does not require overpayment. Glenn was recently featured in Forbes Magazine as one of twenty-four top innovators in business.
· A War of Words [Inman Blog]
· Stahl's Reporter's Notebook [CBS/Sixty Minutes]
· What to Say When You Need to Smile [Redfin Corporate Blog]
· 24 Top Innovators: Glen Kelman [Forbes]