According to a new survey by the Marin Association of Realtors' CEO and communications director , 88% of the public use Web-based resources for real state news and information, vs. 12% for newspapers. This not-so-shockingly mirrors findings from a couple weeks ago in a poll conducted by the National Association of Realtors, which showed that 84% of purchasers and sellers use the Web in their efforts. The polls' commissioner, Edward Segal just happens to have authored a book focused on leveraging said Internet and journalists to get more real estate biz. Selling a guide to property sellers on how to pitch and spam . . . what's that old expression about something rolling down hills? [Marin Assoc. of Realtors news release]
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