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Curban Planning: Enter the Curbed SF "SWL 337" Planning Challenge

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The Legend— A long, long time ago (July 2007) in a land far, far away (New York City) Governor Eliot Spitzer issued requested proposals for the redevelopment of Hudson Yards; developers had 90 days to bid on either or both of the 13-acre parcels that join to form site. Enter the MTA, enter craptastic plans, enter ... Curbed readers. Yes, July 2007 marked the first Curbed #001 "Curban Planning" challenge— and now we've shipped the show off to San Francisco.

The Challenge— Folks, we have our own 16 acres' worth of no-man's-land to deal with: What ever shall we do with Sea Wall Lot (SWL) 337, the site south of China Basin Channel (in Mission Bay) that is currently used for Giants and commuter parking. The Port Commission is launching an effort to "Develop a diverse mix of uses at SWL 337 that reflects San Francisco's unique character and promotes a vital urban environment with lively interactions between workers, visitors and residents, and broad use and safe enjoyment of public spaces." Read: The City of San Francisco is seeking Utopia, and it's your chance to envision it.

Enter the Curbed SF "SWL 337" Planning Challenge: We need a new SWL 337, and we're giving you exactly one month to make it happen. $500 worth of booty awaits to be parceled, with at least $300 alloted to the winning design.

Questions? But of course: take the jump with us for more. (Or, as always, go straight to the source.) And in the meantime, expect to hear a lot about SWL 337 in the coming month.

Rules and Regulations:

1) Geographic boundaries— Sea Wall Lot (SWL) 337 occupies 16 acres of land bordered by Third Street to the west, Terry Francois Boulevard to the north and east, and Mission Rock Street to the south. Your plan must must adhere to these geographic boundaries.

2) Criteria— The city has issued a long list of criteria to developers-to-be (download here). We, however, require adherence to only one rule: Propose a development program that creates a public destination with major public open space and waterfront recreational uses integrated with revenue producing uses that may include office, hotel, retail, restaurant, assembly and entertainment, and residential uses. It's all about the "mixed use" at SWL 337.

3) Submission Guidelines— Entries may be fashioned in any form and from any media, but must include at least one digital rendering of the site, and at least one paragraph describing the plan. The image can be in the form of fancy renderings, or something scrawled on the back of a napkin, so long as you can scan it and send it our way. If you've got more images, or some video, or whatever, we'll be excited to see it. Go wild.

4) Deadline— Submissions to by 5pm on Thursday, December 1. Soon after, we'll dole out the awards, dividing the $500 prize pool at our discretion with at least $300 to the overall winner.

5) Pep Talk— San Francisco, we love you. Now go plan some shit. (Freaking out? Contact us directly— we're here to support you on your journey to greatness.)

Fine Print— Lawyer up, and ride! Entries will be judged entirely at the discretion of Curbed SF. By submitting any rendering, illustration, photo, or information to Curbed SF, you grant to Curbed SF an irrevocable, perpetual and royalty-free right to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of the submitted photo or other information. By submitting to Curbed SF, you hereby represent and warrant that the submitted illustration, rendering, or photo render does not and shall not infringe on any copyright, any rights of privacy or publicity of any person, or any other right of any third party, and you have the right to grant any and all rights and licenses granted to Curbed SF herein. You understand and intend that any photo or information submitted by you to Curbed SF may be available for viewing, rating, review and comment on by the public, and understand that comments or ratings with which you disagree or are unhappy about may be published or otherwise become associated with anything you submit. Fear not, this will be fun.

· Curban Planning 001 Winner: Manhattan Palms [Curbed]
· Curban Planning 001 Runner-Up: Green Fields of the Mind [Curbed]
· Curban Planning 001 Honorable Mention #2: Stadium 2.0! [Curbed]
· Curban Planning 001 Honorable Mention #1: Roller Coaster! [Curbed]
· Curban Planning #001: Hudson Yards 2.0 Design Challenge [Curbed]