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Noe Valley Alternative... in Oakland?

Have you been to Montclair? It's one of those Oakland neighborhoods that won't call itself Oakland (shout out, Rockridge!). Well, some innovative real estate agent decided to bill Montclair as the "Noe Valley Alternative." Check out the flyer above, sorry for the poor quality. We're trying to figure out how this really compares to Noe Valley: Yuppies? Some. Kids? Yes. Small puppies? Maybe. But, really, Montclair is a suburb... in Oakland. We don't really see the connection, but dude, there's a dumbwaiter!