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Zillow Expands to Take Listings

Seems it's a big week for listings information. Zillow announced today the upgrade of the popular site with virtual For Sale signs for both FSBO's and realtors. We had a giggle over the "any home, anywhere" tagline- the presumption being you actually own it. But the new listings upgrade has the potential to be a stand-alone database of available properties, outside the various NAR-sanctioned MLS groups and brokerage sites. A classic taking advantage of perceived inefficiencies in the marketplace. Or as the Inman Blog puts it:

...embracing the user-generated content wave like no other real estate service has done.Which of course makes us wonder how long before they partner with mortgage sites.
· Post Any Home For Sale [Zillow]
· We're Opening It Up [Zillow Blog
· Virtual for-sale signs at Zillow [Inman Blog]