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You Don't Know What You Don't Know


[Photo Credit: A.A.S. via Flickr]

From Matt Carter at the Inman Blog, coverage of the National Association of Realtors convention in New Orleans: Click your heels and repeat after me: the houses are selling:

Alex Perriello, president and CEO of Realogy Real Estate Franchise Group, offered some marketing techniques aimed at persuading the public that now is a good time to buy. "The big disconnect is consumers don't know that houses are selling," Perriello said. He tells his franchisees that sold listings should make up 20 percent of their advertising. "If you're running an ad with 10 listings, put two of them with sold banners on there ... if everybody in the market follows suit, (buyers are) going to open up the newspaper ... and say, "Holy smokes, what's going on? I don't care what the media says, houses are selling." And under the title Hedging Your Bets:...real estate political action committees pumped at least $7.2 million into the midterm Congressional elections. Republican candidates got 57 percent of real estate PAC money and Democrats 43 percent, according to Open Secrets, which tracks campaign spending... the National Association of Realtors PAC was the biggest spender of any in the nation, regardless of industry. NAR spend more than $3 million, with 52 percent going to GOP candidates and the remaining 48 percent to Democrats. With more than $1.9 million in campaign spending, The National Association of Home Builders was also among the nation's top 10 PACs. Republicans were much more likely to be the beneficiaries of the home builders' largesse, taking 74 percent of that pot to 26 percent for Democrats.With much more going to state races, results not yet in on that spending. And still more spinning, web and otherwise from Realtor.com's Alan Dalton:The real estate industry is being attacked by non-real estate, cyberspace carpetbaggers who are working to become the first point of contact for buyers and sellers. It is more important than ever that we weave a bigger web on the web to attract more consumers to Realtors. · Click your heels... [Inman News]
· Hedging Your Bets [Inman News]
· Cyber-space Carpetbaggers [Inman News]