Greener Than Thou: MK Designs Slaps Nutrition Labels on Prefabs
Thursday, April 10, 2008, by Sarah Hromack

Greener Than Thou is our report on San Francisco’s obsession with all things green, calling bullshit in the poseurs and lavishing praise on those who have secured their place in environmental paradise. Rock the prefab? Send. Pics. Now.

10April08_breezehouse-label.jpg

Beating the American Institute of Architects to the punch, SF-based prefab starchitect Michelle Kaufmann has added a new labeling concept to her designs: green "nutrition labels," not unlike those applied to foodstuffs, clue the consumer in on factoids such as CO2 emissions, energy consumption, and thermal conductivity. Kaufmann slapped the first label on her Breezehouse after conducting an energy study on the home and comparing it to the best selling home in the U.S.— seem's that MK's design stood up to the test. Quoth the green goddess: "By quantifying the advantages of a sustainably designed home we can express that information in universal, easy to understand terms using something as simple as a label ... in the same way the advantages and disadvantages of food are expressed through nutrition labels." Carrot sticks or potato chips? Your call.
· Michelle Kaufmann Designs [Blog]
· A Plea to Developers: Build Smarter! [Curbed SF]
· Nutrition Labels For Houses [Treehugger]

[Image courtesy MK Designs]


Filed under SF, AIA, Green, Greener Than Thou, Michelle Kauffman Designs, Prefab

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